“Success in almost everything you could think of is largely based upon non-verbal transmission of powerful abstract messages.” —John Wareham
According to a Stanford University study, success in business is 85 percent social skills and 15 percent technical skills.
I wonder what that portends for “technicians”. But, I totally agree with the conclusion of that study.
Let me explain: If you want to know what a business is, you’ve to start with its purpose. And its purpose must lie outside of the business itself. In fact, it must lie in society since a business enterprise is an organ of society. Therefore, the only valid definition of business purpose is to create a customer.
Markets are not created by God, nature or economic forces, but by entrepreneurs. The want they satisfy have to be felt by the customer before he is offered the means of satisfying it. In every case, it’s business action—by entrepreneurs—that creates the customer, and by extension, profits and business success.
Furthermore, all actions by entrepreneurs—both verbal and non-verbal—are forms of communication.
Though simplistic, the above explanation underscores the importance of social relations in business success.
However, I wouldn’t for one moment generalize as to suggest that successful entrepreneurs’ appreciation of social symbols and possession of exceptional social skills account for their success.
A lot of credit must go to their capacity for enjoying what they do. Rolled-up sleeves and long work hours are equally powerful symbols.
But once people perceived them as tycoons, they helped to make them one because in social relations “appearance is the only reality.” This means to others, they were what they seemed.
Going forward, for you, a critical social skill is to know how to project an image of success.
Furthermore, the cultivation of that skill is important to eliciting favourable business responses.
You can achieve this by:
1. Learning and mastering the fundamentals of business dressing which includes knowing how to choose and combine clothe patterns, styles, textures, and colours. A thorough understanding of this will help you project an image that is appropriate in most business situations.
2. Understanding proper care for clothes. This will always guarantee your clothes look crisp and sharp.
3. Keeping abreast of sartorial conventions.
Finally, for you to succeed in business, as is with other endeavours, it’s imperative to develop excellent social skills including evolving a swanky sartorial disposition. And a pragmatic approach to achieving this is to massively invest in your social intelligence.
Rotimi MUDE is the promoter of Magenta Aura Laundry, and also a regular contributor on www.malaundry.com/blog